I turn ideas into clear and intentional design.

I turn ideas into clear and intentional design.

As a designer

As a designer

I’m a UX/UI and Brand Designer with nearly 8 years of experience in an advertising agency in Iași. Over the years, I’ve worked on projects across automotive, tech, HORECA, health, education, retail, and cultural sectors, for brands like Volvo, Ness, Domeniile Panciu, Maxcode, SHARE Architecture, Coseli, and the Iași National Theatre.

Today, I work with startups, entrepreneurs, agencies, and established brands that need clarity and intentional design rather than visuals that only look good on the surface.

See how I can help you

See how I can help you

A FEW HONEST TRUTHS ABOUT MY APPROACH...

The kind of work I enjoy most

Thoughtful decisions over rushed execution

Design with intention, not just something that looks trendy

Projects where people are actually involved in shaping the outcome, not just handing over requirements

Not so much...

Projects focused only on speed or quick visuals without a clear purpose

Endless revision cycles caused by unclear goals or inconsistent feedback

“Make it look cool” projects without context, strategy, or direction

Beyond design

Beyond design

When I’m not drawing pixels or in front of a screen, you can find me biking in nature.

I also have a background as a performer in the immersive theatre group Introspect - an experience that still shapes how I think about context, storytelling, and creativity.

NOTES & PERSPECTIVES

  • What I appreciated most about Anca is that she approaches design as an experience, not just as visuals. Having a deep understanding of the sensory theatre universe, she managed to create visual materials that do more than simply look good - they convey emotion and build context.

    George M.

    @Introspect Sensory Theatre

  • Anca designed my business card and several posters, and I was very happy with the results. She quickly understood the style I wanted, came up with creative ideas, and was patient until everything turned out exactly as I had imagined.

    Otilia Alexandra I.

    Visual Artist & Jewelry Designer

  • I’ve worked with Anca a few times now and it’s always been a really pleasant collaboration. The projects she delivered have a modern look with smart details that pleasantly surprised me, and communication with her was always clear and easy.

    Șerban Alex A.

    Web Developer

  • I’ve had the chance to work with Anca for the past three years, and she is incredibly meticulous in her approach to every project. Working alongside her has also been a great learning experience for me.

    Julieta C.

    Brand Designer

  • She creates clear, user-friendly web experiences and is great to work with in fast-paced environments.

    Daniel M.

    Senior Brand & Marketing designer
NOTES & PERSPECTIVES

  • What I appreciated most about Anca is that she approaches design as an experience, not just as visuals. Having a deep understanding of the sensory theatre universe, she managed to create visual materials that do more than simply look good - they convey emotion and build context.

    George M.

    @Introspect Sensory Theatre

  • Anca designed my business card and several posters, and I was very happy with the results. She quickly understood the style I wanted, came up with creative ideas, and was patient until everything turned out exactly as I had imagined.

    Otilia Alexandra I.

    Visual Artist & Jewelry Designer

  • I’ve worked with Anca a few times now and it’s always been a really pleasant collaboration. The projects she delivered have a modern look with smart details that pleasantly surprised me, and communication with her was always clear and easy.

    Șerban Alex A.

    Web Developer

  • I’ve had the chance to work with Anca for the past three years, and she is incredibly meticulous in her approach to every project. Working alongside her has also been a great learning experience for me.

    Julieta C.

    Brand Designer

  • She creates clear, user-friendly web experiences and is great to work with in fast-paced environments.

    Daniel M.

    Senior Brand & Marketing designer
NOTES & PERSPECTIVES

  • What I appreciated most about Anca is that she approaches design as an experience, not just as visuals. Having a deep understanding of the sensory theatre universe, she managed to create visual materials that do more than simply look good - they convey emotion and build context.

    George M.

    @Introspect Sensory Theatre

  • Anca designed my business card and several posters, and I was very happy with the results. She quickly understood the style I wanted, came up with creative ideas, and was patient until everything turned out exactly as I had imagined.

    Otilia Alexandra I.

    Visual Artist & Jewelry Designer

  • I’ve worked with Anca a few times now and it’s always been a really pleasant collaboration. The projects she delivered have a modern look with smart details that pleasantly surprised me, and communication with her was always clear and easy.

    Șerban Alex A.

    Web Developer

  • I’ve had the chance to work with Anca for the past three years, and she is incredibly meticulous in her approach to every project. Working alongside her has also been a great learning experience for me.

    Julieta C.

    Brand Designer

  • She creates clear, user-friendly web experiences and is great to work with in fast-paced environments.

    Daniel M.

    Senior Brand & Marketing designer

a.apalaghiei@gmail.com

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