Here's what I can help you with.

Here's what I can help you with.

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Identity & Branding

Digital applications

Graphic Design

Identity & Branding

I help businesses define who they are and how they communicate, creating cohesive visual identity systems that ensure clarity and consistency.

Here’s what’s included:

  • Brand audit & competitor analysis

  • Strategy and positioning

  • Logo design with primary, secondary and submark variations

  • Color palette & typography system

  • Supporting visual elements (icons, patterns, textures)

  • Custom graphics & illustrations

  • Social media templates and print applications layouts

  • Brand guidelines (full usage rules & examples)

Identity & Branding

Digital applications

Graphic Design

Identity & Branding

I help businesses define who they are and how they communicate, creating cohesive visual identity systems that ensure clarity and consistency.

Here’s what’s included:

  • Brand audit & competitor analysis

  • Strategy and positioning

  • Logo design with primary, secondary and submark variations

  • Color palette & typography system

  • Supporting visual elements (icons, patterns, textures)

  • Custom graphics & illustrations

  • Social media templates and print applications layouts

  • Brand guidelines (full usage rules & examples)

Identity & Branding

Digital applications

Graphic Design

Identity & Branding

I help businesses define who they are and how they communicate, creating cohesive visual identity systems that ensure clarity and consistency.

Here’s what’s included:

  • Brand audit & competitor analysis

  • Strategy and positioning

  • Logo design with primary, secondary and submark variations

  • Color palette & typography system

  • Supporting visual elements (icons, patterns, textures)

  • Custom graphics & illustrations

  • Social media templates and print applications layouts

  • Brand guidelines (full usage rules & examples)

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How we work together

My process is structured but flexible, so things stay clear from the start and keep a clear focus as the project evolves.

(01)

Align

We start by understanding your goals and context, and aligning on what you want to achieve with the project.

(01)

Align

We start by understanding your goals and context, and aligning on what you want to achieve with the project.

(02)

Explore

I explore ideas, structure, and visual directions through research, audits, and competitive analysis to establish a clear foundation.

(02)

Explore

I explore ideas, structure, and visual directions through research, audits, and competitive analysis to establish a clear foundation.

(03)

Design & Refine

I translate the chosen direction into a clear, consistent and functional system.

(03)

Design & Refine

I translate the chosen direction into a clear, consistent and functional system.

(04)

Deliver

Final outputs are prepared for real-world use across digital and print.

(04)

Deliver

Final outputs are prepared for real-world use across digital and print.

a.apalaghiei@gmail.com