Client
67 Dental
YEAR
2025
MY Role
Identity / Brand Applications / Website Design
Overview
A visual identity created for a local dental clinic. The project aimed to move away from the often intimidating visual language associated with healthcare services, creating a brand experience that feels approachable and trustworthy.
The visual identity centers around a clean wordmark and a star symbol associated with confidence and positive patient experiences. Used throughout the brand system, the symbol helps create a cohesive and recognizable presence across both physical and digital touchpoints.
Website design
The website concept extends the visual identity into the digital experience, combining clear service information with a friendlier tone of communication. Particular attention was given to appointment booking, service discovery, and content clarity across desktop and mobile devices.
a.apalaghiei@gmail.com