Client
Tourist Info Center
YEAR
2022
MY Role
UX Strategy, UI Design & Prototyping
Overview
This project explores the design of a tourism platform aimed at helping users discover destinations, attractions, and local experiences through a visually engaging and easy-to-navigate digital experience.
Objective
The goal of this project was to create a website that helps visitors discover destinations, attractions, and local experiences while providing the practical information needed to plan their trip. A key challenge was organizing a large amount of content in a way that feels informative without becoming overwhelming.
User needs
Although their motivations differ, both user groups share a common need: quick access to relevant information. The website was designed to help visitors discover attractions, cultural experiences, and local events through a clear and intuitive content structure.
Event Discovery Wireflow
This wireflow focuses on one of the platform's key tasks: discovering local events. It maps the journey from browsing and filtering events to accessing detailed information about a selected event.
Visual System
A vibrant red-orange accent color helps highlight key actions, events, and points of interest, while dark neutrals provide contrast and support content readability. The typography system combines strong, modern headlines with highly legible body text, creating a clear hierarchy across the experience.
FInal outcome
The website combines destination discovery, event exploration, and practical travel information within a cohesive and scalable digital experience.
a.apalaghiei@gmail.com