Overview

A soy candle brand concept, developed from naming to label design, with a focus on creating a clear and distinctive product identity.

AURA is created for a younger audience looking for candles that feel personal and special enough to elevate everyday moments, without the exclusivity of luxury fragrance brands.

The naming exploration focused on the emotional role of fragrance and its ability to shape the perception of a space. AURA, referring to the distinctive atmosphere or feeling surrounding a person, place, or object, became a natural fit for the concept.

Each fragrance has its own character, expressed through scent, mood, and a distinct pastel gradient. This allows each candle to feel unique while maintaining a cohesive brand identity.