Overview

The concept is built around the idea of wine as a shared experience - that connects people, places, cultures, and flavors. The visual identity was designed to reflect this perspective, translating expertise and passion into a distinctive and approachable brand.

Objective

The concept extends beyond wine itself, focusing instead on exploration, learning, and connection through gastronomy, travel, and tasting experiences.

The identity needed to capture this broader perspective while differentiating itself from the traditional visual language commonly associated with the wine industry.