Overview

Located in Iasi, Romania, YUKI offers a curated selection of liquors and good spirits, inviting customers to explore different flavors and aromas.

Building upon an existing logo direction, the goal was to create a cohesive visual language that translates consistently across both digital and print touchpoints.

Visual system

Built on typography, color, and layout principles, the visual language creates consistency across all brand materials.

It prioritizes simplicity and structure, allowing the identity to remain flexible while maintaining a strong and recognizable visual language.