Overview

Located in Iasi, Romania, YUKI offers a curated selection of liquors and good spirits, inviting customers to explore different flavors and aromas.

Building upon an existing logo direction, the goal was to create a cohesive visual language that translates consistently across both digital and print touchpoints.

Visual system

YUKI is a visual identity concept that explores a bold and contemporary visual direction through a series of proposed brand applications. The concept was presented to the client but was not developed beyond the proposal stage.