Overview

A visual identity created for a local dental clinic. The project aimed to move away from the often intimidating visual language associated with healthcare services, creating a brand experience that feels approachable and trustworthy

Brand direction

The visual direction focused on moving away from traditional dental branding and towards a more optimistic and human-centered identity. The goal was to create a system that feels welcoming across both physical and digital touchpoints.

The visual identity centers around a clean wordmark and a star symbol associated with confidence and positive patient experiences. Used throughout the brand system, the symbol helps create a cohesive and recognizable presence across both physical and digital touchpoints.