Overview

Caferamica is a creative café in Iași that brings together specialty coffee, ceramic painting, clay modeling workshops, and community-driven events. More than a place to enjoy a coffee, it offers a hands-on creative experience where people can explore craftsmanship, learn new skills, and connect with others through art.

Objective

The goal was to create a visual identity that reflects both the playful nature of artistic experimentation and the warmth of a welcoming community space.

Visual system

The visual identity was inspired by the imperfect beauty of handmade objects and the creative process behind them. Organic shapes, and playful compositions reflect the spontaneity of painting and modeling clay, while a warm color palette reinforces the inviting atmosphere of the space.

Results

The project resulted in a cohesive visual identity that could be applied consistently across social media, workshop materials, signage, packaging, and in-store communication. By bringing together the café's artistic and community-focused aspects, the new identity helped establish a recognizable and memorable brand presence.