Overview

Gramma is a winery based in Iași, Romania, producing a range of wines that combine local tradition with a contemporary approach to winemaking.

The project explores a series of label design concepts that reinterpret rural life and cultural symbolism through contemporary visual approaches.

Concept

Each label proposal explores a different interpretation of an idyllic rural setting.

One direction is based on the idea of an idyll, expressing rural life and emotional warmth within a picturesque setting.

Another proposal takes a more minimal approach, reflecting a simplified vision of country life, where symbolic elements are reduced to essential forms.

In Romanian folklore, the rooster is a symbol of hope, associated with light, renewal, and the beginning of a new day.